by Matthew Harkness, DPT | Mar 11, 2021 | Uncategorized
By BEN MEYERGuest Contributor People tend to shy away from the word, “Sales,” especially when used in a healthcare context. Sales has become this icky thing that no one wants to do. Just hearing the word can conjure up thoughts of a used car salesman...
by Matthew Harkness, DPT | Mar 5, 2021 | Uncategorized
It is clear that value is different for everyone. When it comes to making a sale, it is about listening, building, establishing and sustaining trust. It is also about understanding who your ideal customer is and creating products and services that appeal to that...
by Matthew Harkness, DPT | Feb 26, 2021 | Uncategorized
This week, one of my new craniofacial patients brought in her occlusal night splint that was made by a respectable practitioner in my town. I ask her how she likes the splint. Is it comfortable? Does it reduce pain and improve the function of her jaw? Is she...
by Matthew Harkness, DPT | Feb 19, 2021 | Uncategorized
Be sure to complete the survey on What is Value, below. I want to get some more data before I share the results. We are now beginning our move into a medical/wellness hybrid practice model. Our goal is to receive 60% of our revenues from traditional insurance, and...
by Matthew Harkness, DPT | Feb 12, 2021 | Uncategorized
I want to open up this question to YOU!!!! Please take the survey at the end of this post. I recently had a call with a friend who has a cash only practice. He charges $632 for the initial consult and $6,000 cash for a 6-month clinical care program. At first, I...
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