This is our 21st year leading and running Allied Physical Therapy! Wow! It has been an awesome journey! Where does the time go? I remember singing my first lease at 28 years old thinking for sure I have just put myself into the poor house. I was ambitious, I had a dream, and was full of excitement and fear. Now, here it is 21 years later, and we’re going strong!
Have I figured out the formula to running a great PT office? Nope! But I have learned a lot along the way!
So, what would I tell myself 21 years ago?
- First and foremost: Enjoy the journey, be grateful, and expect that there will be some highs and lows.
- Put your faith and family first!
- This is what will sustain you during these highs and lows.
- Create routines and rituals that set boundaries to keep your family and relationships strong.
- Lunch dates every week with Melissa to connect
- Annual Summer family vacation
- Ski trips with son
- Make holidays wonderful
- Be at all sporting and school events
- It takes time to build something great.
- Most of building a great business is sticking with it.
- Celebrate small gains, progress
- Ask for help.
- People are generous and want to help
- Use a coach and a consultant or other professional
- Be simple and clear and consistent with expectations of your team.
- Get out of the way; trust your team
- Let people go with honor and dignity
- When people leave do not take it personally
- Be appreciative and grateful for their contributions
- Change is exhausting and fatiguing.
- Communicate consistently and in a rhythmic routine
- Trust the rhythm and don’t change it
- Avoid the distraction offered by shiny objects and ideas
- Be kind and appreciative.
- Kindness and appreciation will get you a long way
- Cash flow and profitability.
- Have one person that owns the numbers and understands them
- Good data helps you make better decisions
- In my case this is not ME
- Systems and processes and an HR person will help you hold the line
- Remember who you are as a PT practice and stick to it
- We are a traditional insurance based PT practice
“It will all work out”
~ Zaida Marrero
It kinda does.
Don’t catastrophise – simply do your best!
Looking back, the years have flown by. The lessons above are the ones that have mattered most. If I could go back and whisper them to my 28-year-old self, I would. Since I cannot, I am writing them down here —both as a reminder to myself and as encouragement to anyone else building something that matters.

Hi. Great to hear from you! Congratulations on daughter wedding too! Hayden and I are about to board a plane for Chicago to visit Travis and friends. We are slowly getting acclimated at The Villages. Bruce is visiting us late September. We may visit cape coral before year end. God bless 🙌