Marketing and Sales – What is the difference?
It is clear that value is different for everyone. When it comes to making a sale, it is about listening, building, establishing and sustaining trust. It is also about understanding who your ideal customer is and creating products and services that appeal to that...
How to create value? It starts with Inspiring and trusting your team!!
This week, one of my new craniofacial patients brought in her occlusal night splint that was made by a respectable practitioner in my town. I ask her how she likes the splint. Is it comfortable? Does it reduce pain and improve the function of her jaw? Is she...
Respect the Past!
Be sure to complete the survey on What is Value, below. I want to get some more data before I share the results. We are now beginning our move into a medical/wellness hybrid practice model. Our goal is to receive 60% of our revenues from traditional insurance, and...
What is Value?
I want to open up this question to YOU!!!! Please take the survey at the end of this post. I recently had a call with a friend who has a cash only practice. He charges $632 for the initial consult and $6,000 cash for a 6-month clinical care program. At first, I...
SELL!!!!!!!! You create VALUE!!!
reDISCOVER yourself! Body, Mind and Spirit. This is YOUR year! YOU are valuable! YOU have the solution to transform your patients' lives! BE CONFIDENT!! You can build a successful practice earning 20% profit and compensate all your team members 15 to 20% more...
The Answer: The Resources are Right in Front of YOU!
Ask your team for their input on solving your business challenges and problems. They'll always come through with solutions!When I am caught in the whirlwind of life, I am guilty of succumbing to reactive thinking with my lizard brain: The answer is “out there!” I...
Focus is POWER!!
The Allied Physical Therapy team takes part in a strategy session, where goals that will move the company toward its vision are set as a team for the next quarter.Creating goals so I can focus and be clear is tough work. Scaling your team to effectively create goals...
Your Team is Craving Community!
We are experiencing turbulent times in our nation – so many voices, perspectives, pointing fingers, shouting, noise, noise, noise … I find that for my own sanity, I have been practicing more benevolent detachment that I learned about from John Eldridge. The enemy...
2021 Halftime: What game changes do you need to make to win the game?
It is a brand-new year! In the future, 2020 will be remembered by me as perhaps my most pivotal year – the year that I reset my trajectory to complement my personal mission – which is to unleash the potential in others while transforming lives. 2021 is my 20th year...
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